Briefing · source reviewed 2026-10-14

What the EU AI Act requires, and what it costs to get wrong

This page is written for the people who carry the exposure rather than the people who run the models. It explains the obligations, the penalties and the evidence a regulator expects. It is useful whether or not you ever buy anything from us, which is the point of publishing it.

Nothing here is legal advice. It is a plain reading of the legislation with links to the text, so you can check every statement against the source.

Evidence / Two distinct questions

Is it intact? Is it still applicable?

Follow a signed record through a source change and see why integrity and current validity need separate checks.

The record still matches its fingerprint.

Select an illustrated object to inspect its role.

01 / 03

The record still matches its fingerprint.

Integrity checks detect tested changes to a record. An intact signature links the record to the signed content.

Published local integrity checks
Conditions & scope

Authenticity does not establish scientific correctness, complete dependencies or current authority.

Inspect the integrity result ↗
Architecture illustration · No operation performed
EU AI Act milestones

Selected dates, not a universal clock.

The Act does not automatically apply to every company using AI. Scope depends on your activity, role, location and where the output is used.

Milestone Applies from Potentially relevant to Status
Chapters I & II General provisions and existing prohibitions 2 Feb 2025 In force Applicable activities; amended new prohibitions have a later date Now
Chapter V General-purpose AI obligations 2 Aug 2025 In force GPAI providers; qualifying older models have transition rules Now
Art. 50 Transparency and disclosure 2 Aug 2026 In force Depends on paragraph, role and use Now
Art. 5 / 111(4) New prohibitions and selected synthetic-content transition 2 Dec 2026 Upcoming Specified new prohibitions; qualifying pre-existing Article 50(2) systems Plan ahead
Art. 6–27 High-risk systems · Annex III 2 Dec 2027 Upcoming Applicable Annex III systems and operators; inspect Article 113 exceptions Plan ahead
Art. 6–27 High-risk systems · Annex I 2 Aug 2028 Upcoming Applicable product/safety-component route; inspect classification conditions Plan ahead
Read the scope and penalty note

These are selected application milestones, not a finding that the Act applies to your organisation. Penalties vary by breach and entity size; Article 99 is the source for the enforcement framework. EcoKure records configured controls and evidence, but does not interpret the law or certify compliance.

Source version: 2026-07-27 consolidated Act · reviewed 2026-10-14. Sources: European Commission AI Act timeline · Amended Article 113.

What non-compliance costs

Article 99 sets three tiers. The figures are the higher of a fixed amount or a percentage of worldwide annual turnover. Turnover is revenue, not profit, which is why the numbers are larger than people expect.

TierCeilingWhat triggers it
Prohibited practices €35 million or 7% Breach of Article 5, the practices the Act bans outright.
Most other obligations €15 million or 3% Breach of the Act's other obligations, including the transparency duties.
Misleading information €7.5 million or 1% Supplying incorrect, incomplete or misleading information to authorities.

Article 99(6) works in the opposite direction for small and medium enterprises: the fine is the lower of the fixed amount and the percentage, not the higher. If you are an SME, use the lower figure. Quoting the headline maximum at your own board is not a stronger argument, it is a less credible one.

The part that catches people

Most organisations can answer "do we disclose that this is AI". Far fewer can answer the three questions underneath it, and those are the ones an auditor asks second.

Why was this allowed?

A model returns a probability. An auditor wants a reason. A confidence score of 0.94 does not say which rule was applied, so the evidence you are asked for does not exist as a by-product of running the system.

The evidence changed. What does that affect?

A reference record, a protocol version or a source dataset is superseded. Which earlier decisions are now invalid? Most teams cannot say, so they redo everything or redo nothing. One is expensive and the other is dangerous.

The rules changed. What does that affect?

Guidance is updated. Which of your assessments, approvals and running workflows were built on the superseded version? Work usually continues on the old rule until somebody notices, and that somebody is often the auditor.

What we do about it, briefly

EcoKure sits after your model and decides what is allowed to proceed. Every decision returns a categorical verdict, allow, block, review or abstain, with the reason recorded and signed. When your evidence or your rules change, the affected work is identified and held, and the work that is unaffected stays valid instead of being redone.

The output is an evidence pack you can hand to an auditor and they can verify offline, against a published key, without our source code and without contacting us.

What we do not claim

We cannot guarantee compliance

Compliance is determined by a regulator, not by a vendor. Any supplier who offers you guaranteed compliance is either misunderstanding the obligation or hoping you will not ask what indemnity sits behind the word. We produce evidence. Deciding whether that evidence satisfies the obligation is your counsel's call and ultimately your regulator's.

We do not interpret the law

We do not tell you what a rule means, and we are not a substitute for legal advice, a GRC platform or your quality system. We govern the computational consequences of a decision and a change, which is a narrower job, and the one that currently has no evidence trail.

We do not mark or watermark content

Article 50(2) requires machine-readable marking of synthetic content in the cases it covers. EcoKure does not provide that and has no plans to build it. It is a different technology — provenance signalling embedded in the artefact itself — and it needs a specialist provider such as a C2PA implementation.

What we do is the layer beside it: record that the marking step ran, on which artefact, under which control version, and who signed it off. If you need the marking itself, you need a second supplier, and you should hear that from us before you hear it from your counsel.

Sources: the consolidated Act and the Commission's own guidance. We link to the text rather than paraphrasing it, because a briefing you cannot check against the source is a sales document wearing a briefing's clothes. Consolidated AI Act text · Commission AI Act timeline · Commission transparency guidance

Where it sits in what you already run

Nothing is replaced. The runtime deploys in your own account, so the only thing crossing the seam is a decision request one way and a verdict with its evidence coming back.

Drag this in Drop it on the diagram, or press it.
Your EU-facing systems unchanged, nothing replaced The AI systems in scope Your content and publishing pipeline Legal and compliance review Your identity provider Existing disclosure controls output + context evidence + control state no agent installed no data leaves your boundary EcoKure deployed in your account · 11 dependencies Article 50 transparency control pack Applicability decisions, recorded Evidence that the disclosure step ran Reviewer sign-off bound to the decision Reconstruction when guidance changes EcoKure never touches • Legal interpretation — your counsel's, never ours • Content marking — needs a specialist provider • Any compliance determination — that is a regulator's • Your publishing pipeline — evidenced, not controlled
This records that a disclosure step happened, on what, under which control version, and who signed it — evidence and reconstruction, not a compliance determination. Article 50(2) machine-readable marking is a different technology and is named in the never list for that reason.

What one decision actually does

The same runtime and the same evidence contract as every other pathway. What changes is the control pack and the workflow.

Drag this in Drop it on the diagram, or press it.
your EU deployment — evidence never leaves it In scope AI-generated output reaching a person EcoKure Disclosure state and claim checks Decision ALLOW / BLOCK / ABSTAIN Your rules Article 50 transparency pack binds version + fingerprint entry 77 ABSTAIN signed, tamper-evident evidence chain signs every outcome applicability unclear, Queue Held for review with the reason Person Your compliance reviewer entry 203 ALLOW sign-off — commitment only, no identity references, never rewrites Evidence pack export Independent verifier no EcoKure code runs offline Signed automatically Held for review
This records that a disclosure step ran, on what, under which control version, and who signed it. It is evidence and reconstruction, not a compliance determination — and it is NOT content marking. Article 50(2) machine-readable marking needs a specialist provider; EcoKure does not do it and says so.
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